Second, Car Thing made it simpler to play exactly what they wanted, thanks to both the product interface (which they enjoy more than their previous in-car media) and the ease of using “Hey Spotify” to control what they wanted to listen to. We learned two major things from device owners: First, users were listening to Spotify in the car more than they had before. (And it makes it even more effortless to switch to something else when the mood strikes.)ĭuring our exploration phase, we discovered a lot about how people listen in the car, and for many users, how Car Thing can help improve that experience. Ĭar Thing enables listeners to play their favorite music and podcasts quickly using “Hey Spotify” voice commands, as well as simple taps, turns, and swipes-allowing listeners to start playing that hit song or the latest podcast episode before they pull out of the driveway. With Car Thing, even more audio fans can access Spotify’s entire catalog of music and podcasts across an even wider range of vehicles. We developed Car Thing because we saw that our users desired a more seamless and personalized in-car listening experience, no matter the year or model of their vehicle. Now, after these successful explorations, we’re excited to share that the device is available to purchase in the U.S. Then in October, we unveiled our limited release of Car Thing to Spotify Premium users. Listeners, start your engines: Car Thing is officially here.īack in April 2021, we announced our exploration of a smart player that could seamlessly fill your car with a world of music, news, entertainment, talk, and more.
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